sea cliff neighborhood

Our marketing strategy ensures that your property has the maximum exposure needed to deliver excellent results!  We use a multifaceted approach combining premier ad placement, direct mail, online marketing, social media, networking, and public relations.

McGuire Real Estate is internationally recognized as the local expert in the luxury market offering premier services to their clients.  We have the exclusive partnership with Savills, one of the largest international brokers in the luxury market worldwide.



Staging

How do you stand out from the competition?  Stage your home to sell.  Homes that are staged properly sell faster, sell for more money and bring the most buyers with online photos.  The National Association of Realtors found the average staging investment is 1% to 3% of the asking price and it generates 8% to 10% return on investment.  I have plenty of trusted staging companies that will help enhance your home so it stands out and delivers results!

Professional Photos

Using a professional photographer is critical when it comes to marketing materials.  This showcases the property in advertising, online marketing and property brochures for prospective buyers.  I will provide a highly skilled photographer and work closely with them to make sure every angle is captured and the property looks amazing.  If there are outdoor features or views I will also have twilight photos taken to showcase the unique features of the home.  There are also arial photos available to highlight the size of the house, property, or neighborhood.

Virtual Tour

There are several different videos to choose from and I will present each option with my marketing strategy for your home.  The videos help captivate the buyer by telling a story about the home and highlighting the key features that will appeal to the buyer.

Open Houses

I create a customized open house schedule designed to make your home stand out from the others.  You can choose to have an “exclusive invite only” open house, twilight open house with wine and cheese and/or weekend open houses.  If parking is limited I can provide valet service to accommodate guests.

Internet

Being a “tech savvy” agent I can assure you your property will get the maximum exposure online.  A dedicated website will be created for your property.  It will be promoted on all major websites and you will receive weekly activity reports to measure buyer’s interest level.  I also use social media and blogging to reach as many buyers possible worldwide.  Combined with our global partners and my local online presence I will find a buyer for your home!

Email

The property brochure and open house flyers will be distributed to our proprietary database of clients and local agents.  The email blast allows us to make an immediate impact and drive traffic to the open house for people to see in person.

Print

When marketing a luxury property I understand the importance of premier ad placement.  We showcase the property in local and international newspapers as well as magazines that target a specific demographic audience. We work with you to develop a strategy that takes advantage of those best suited for marketing your property.

MLS

The San Francisco MLS distributes your listing to the local agents with prospective buyers and it will be syndicated out to all of the major web portals.  This maximizes the exposure of the home and allows agents and buyers to know when the open houses are scheduled.  Having your property on Broker’s Tour every Tuesday will promote it to our local agents and it will help procure a buyer for your home.