Luxury Marketing

My luxury marketing plan is designed to target the right buyer for your home by selling the lifestyle it accomodates.  Lifestyle marketing is the most efficient way to get a luxury home sold in the shortest amount of time for the most amount of money. I will create a story based on the lifestyle of your home to target the right buyer. As a member of the Institute for Luxury Home Marketing I have all of the resources to target affluent buyers and deliver outstanding service to sellers of luxury homes.

I give my clients the highest level of attention that will guarantee results. My attention to detail, positive attitude and relentless persistence will exceed your expectations.  When you work with me you will have a team dedicated to successfully selling your home!

Marketing Your Home

Marketing a luxury home is about identifying the key characteristics that make the home unique, finding the homes story and telling that story to the right prospects.  My luxury marketing plan will sell the lifestyle of the home by focusing on the ideal buyers wants and needs.  To give the buyer a luxury experience I will host an exclusive open house with valet parking, live music and gourmet food & wine.  I provide the largest international exposure through McGuire and being a member of the Institute for Luxury Home Marketing.  To find out more about the lifestyle luxury marketing plan click the link below.

My affiliation with McGuire gives me access to a large database of HNWI and support from Top Producers in San Francisco. McGuire Real Estate listings have the shortest average time on the market and the highest ratio of sales price to list price of any major brokerage in the Bay Area. McGuire has a well known reputation in San Francisco for being a boutique brokerage in the luxury market. Because they are so well known in the luxury market, McGuire Real Estate was chosen to be the exclusive partner with Savills. Savills is the largest international luxury brokerage based out of London with the largest international coverage worldwide.

View Our Marketing Plan

What’s Your Home Worth?

Wonder how much you could get for your home?  Let us create a comparative market analysis for your home to answer those questions and more.

Home Value

Pre Marketing Checklist

In order to get the highest price it is critical to prepare your home before you put it on the market. I provide seller’s with local contacts for staging, landscaping and touch ups. I will have your property professionally cleaned and windows washed to make sure it shows well. Click on the link below to receive the seller’s checklist to help prepare your home for sale.

Seller’s Checklist

Client Testimonials

It has been my pleasure to represent buyers and sellers in San Francisco. Click Here to read my client testimonials and what it is like to work with me.

Escrow and Closing Costs

In San Francisco the buyer pays Title and Escrow Fees and the seller pays the Transfer Tax when a property is sold.  Legally the buyer gets to choose the escrow officer and company where they will open escrow.  Most listing agents open escrow before putting a property on the market.  Unless the buyer has a preference the buyer’s agents will use the escrow officer where the listing agent has opened escrow.

The escrow company acts a neutral third party to ensure all of the necessary funds and legal documents are transferred between the buyer and seller when exchanging property.  When the purchase agreement has been signed by the buyer and the seller the buyer’s agent will send the signed purchase agreement over to the escrow officer.  The buyer has three days to get the initial deposit into the escrow account either by wiring the money or dropping off a check to the Title Company.  The escrow officer will make sure all of the papers are signed by the seller transferring the Title over to the buyer.  They also ensure all of the funds have been deposited into the escrow account in order to close.  Once all of the funds and paperwork is signed the escrow company records the transfer of property with the county and the process is complete.